IPL Sponsors 2023: The Indian Premier League, one of the top T20 competitions, enters its 16th season. IPL, which was first offered by BCCI in 2008, has a Round Robin structure with a grouping system and playoffs.
The Board of Control for Cricket in India (BCCI) established the league in 2007, and the first season featured 8 teams. Since the introduction of two teams in the IPL 2022 edition, a total of ten teams have participated.
The IPL was the first athletic event in history to have a live YouTube broadcast in 2010. According to Duff & Phelps, the IPL has a brand value of Rs. 47,500 crore (US$6.3 billion) in 2019.
The BCCI estimates that the 2015 IPL season increased India’s GDP by Rs. 1,150 crores ($150 million).
One of the most well-known professional Twenty20 cricket leagues in the world is the Indian Premier League (IPL). The Board of Control for Cricket in India (BCCI) launched it in 2007, and since then, it has grown to be a significant sporting occasion both in India and internationally. Eight teams from various Indian cities compete in the tournament each year for the IPL trophy and a monetary award.
Several brands and companies sponsor the IPL and its teams as the league gains prominence. In addition to providing financial advantages to the teams, sponsorship agreements aid in the promotion of the sponsoring business’s name and goods. In this regard, the IPL 2023 sponsors will be revealed closer to the league’s debut, and we can anticipate seeing a variety of advertisers on the various teams.
IPL 2023 Sponsors
The following is a list of the sponsors for the Indian Premier League 2023, which includes the title sponsor, official partners, broadcasters, digital streaming partners, strategic timeout partner, and umpire partners.
| Partnership | Brand |
| Title Sponsor | TATA |
| Official Partners | Dream11 |
| Saudi Tourism Authority | |
| CRED | |
| Upstox | |
| RuPay | |
| Swiggy Instamart | |
| Official Orange & Purple Cap Partner | Aramco |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Jio Cinema |
| Umpire Partners | PayTM |
| Official Strategic Timeout Partner | CEAT |
- Title sponsorship from TATA– ₹440 crores
- Official sponsors – ₹210 crores
- Umpire sponsors – ₹28 crores
- Official strategic timeout sponsor – ₹30 crores
The digital and television media rights for the Indian Premier League 2023–2027 have been sold for a total of INR 48,390 crores. Throughout the course of the next five years, a total of 410 matches will be played, and the BCCI will earn approximately 118 crore Indian Rupees (INR) every match.
Disney Star retained its Indian sub-continent TV rights by paying Rs 23,575 crore (Rs 57.5 crore/game) while Viacom18 secured the digital rights with a winning bid of Rs 23,578 crore.
IPL Title Sponsor – History
| Sponsor | Period | Sponsorship fee (per year) |
| DLF | 2008–2012 | ₹40 crores (US$5.3 million) |
| Pepsi | 2013–2015 | ₹79.4 crores (US$10.5 million) |
| Vivo | 2016–2017 | ₹100 crores (US$13.3 million) |
| Vivo | 2018–2019 | ₹439.8 crores (US$58.4 million) |
| Dream11 | 2020 | ₹222 crores (US$29.5 million) |
| Vivo | 2021 | ₹439.8 crores (US$58.4 million) |
| TATA | 2022 – 2023 | ₹439.8 crores (US$58.4 million) |
IPL Teams
By selling just two teams in 2022, the Board of Control for Cricket in India (BCCI), which runs the IPL, generated Rs 12,715 crore. The average cost of a squad is now Rs 6,357 crore, a staggering increase of 17-fold in just 13 years.
| Team | Brand value |
| Mumbai Indians | ₹9,962 crore (US$1.2 billion) |
| Chennai Super Kings | ₹8,811 crore (US$1.1 billion) |
| Kolkata Knight Riders | ₹8,428 crore (US$1.1 billion) |
| Lucknow SuperGiants | ₹8,236 crore (US$1.0 billion) |
| Delhi Capitals | ₹7,930 crore (US$993.1 million) |
| Royal Challengers Bangalore | ₹7,853 crore (US$983.5 million) |
| Rajasthan Royals | ₹7,662 crore (US$959.5 million) |
| Sunrisers Hyderabad | ₹7,432 crore (US$930.7 million) |
| Punjab Kings | ₹7,087 crore (US$887.5 million) |
| Gujarat Titans | ₹6,512 crore (US$815.5 million) |
IPL 2023 Sponsors – Gujarat Titans
The Gujarat Titans are a professional cricket team whose ownership is held by CVC Capital. In the IPL 2022 Team Auction, CVC Capital was successful in bidding $5,625, which is equivalent to around $692 million USD.
| Partnership | Brand |
| Principal Partner | Ather Energy |
| Associate Partners | Capri Global |
| BKT Tires | |
| JIO | |
| Astral | |
| Simpolo Ceramics | |
| ACKO | |
| Toothsi | |
| FanCode | |
| Meesho | |
| Official Partners | Dream11 |
| boAt | |
| Kotak Cards | |
| AMUL | |
| Radio Mirchi(Radio Partner) | |
| UPL | |
| EM |
IPL 2023 Sponsors – Lucknow SuperGiants
RP: The Sanjiv Goenka Group owns the Lucknow Super Giants football team. During the IPL 2022 Team Auction, the Goenka Group was able to purchase the Lucknow IPL team for a staggering 7090cr, which is equivalent to nearly 932 million USD.
| Partnership | Brand |
| Title Sponsor | My11Circle |
| Official Partners | GIGABYTE Technology and AORUS |
| Too Yum! | |
| Associate Sponsor | Credenc.com |
| Acko | |
| Greenply Industries | |
| Darwin Platform Group of Companies (DPGC) |
IPL 2023 Sponsors – PBKS
The following is a list of the PBKS’s Main Partners, Official Partners, Digital Partners, and Merchandise Partners, along with their respective details:
| Partnership | Brand |
| Title Sponsor | EBIX Cash |
| Principal Sponsor | BKT |
| Lotus Herbals | |
| Reliance JIO | |
| Oasis All Seasons | |
| Dream11 | |
| Hindware Home Innovation Limited | |
| Official Partners | Munch |
| McDonalds(India) | |
| Official Kit and Merchandise Partner | T10 Sports |
| Fan Merchandise Partners | Fancode Shop |
| The Arena Shop |
IPL 2023 Sponsors – DC
The following information pertains to the DC’s Main Partners, Official Partners, Digital Partners, and Merchandise Partners, and it is presented as follows:
| Partnership | Brand |
| Principal Sponsor | JSW |
| APL Apollo Steel Pipes | |
| BOLT | |
| Associate Sponsors | ACKO |
| Royal Stag | |
| Rapi Pay | |
| Evolut | |
| Cup Noodles | |
| Jio | |
| Dream 11 | |
| Wrogn | |
| Partners | Fan Craze |
| BKT | |
| Amul KOOL | |
| BIRA | |
| GMR Aerocity | |
| MY Fitness Peanut Butter | |
| Optimum Nutrition | |
| Glance | |
| Kotak | |
| Asian | |
| Rainbow Children’s Hospital | |
| Fancode | |
| Fever FM |
IPL 2023 Sponsors – RR
Listed here are the Major Partners, Official Partners, Digital Partners, and Merchandise Partners of the RR, along with their respective details:
| Partnership | Brand |
| Title Sponsor | To Be Announced |
| Principal Sponsor | BKT |
| Reliance JIO | |
| Dollar | |
| Official Partners | Mc Dowells |
IPL 2023 Sponsors – KKR
The information regarding the KKR’s Main Partners, Official Partners, Digital Partners, and Merchandise Partners is presented in the following order:
| Partnership | Brand |
| Principal Sponsor | Winzo sports |
| Unacademy | |
| Official Sponsors | LUX Cozi |
| TV9 Bharatvarsh | |
| Joy – Beautiful by Nature | |
| Reliance JIO | |
| 1 Finance | |
| ACKO | |
| Wrogn | |
| Official Partners | McDowell’s No.1 soda |
| Glance | |
| Nestle Munch | |
| LG – Life’s Good | |
| BKT | |
| Thums UP | |
| Kotak | |
| Mio Amore | |
| OPEN | |
| Rollick | |
| SAMPARK | |
| Fever FM | |
| Radio ONE |
IPL 2023 Sponsors – MI
The following information pertains to the Main Partners, Official Partners, Digital Partners, and Merchandise Partners of the MI and may be found in the following:
| Partnership | Brand |
| Principal Partners | Slice |
| DHL | |
| Associate Partners | IDFC First Bank |
| Astral Pipes | |
| Reliance Jio | |
| Official Partners | USHA |
| Dream11 | |
| ACKO | |
| McDowells | |
| Bisleri | |
| Team Viewer | |
| Max Life Insurance | |
| BKT(Balkrishna Industries Limited) | |
| Performax | |
| ESA (Education and Sports for All) | |
| DNA Network | |
| Radio City 91.1 FM | |
| Fever 104 FM | |
| My FM | |
| Merchandise Partners | Celio |
| Chupps | |
| Cybeart | |
| EUME | |
| FanCode | |
| Plaeto | |
| Play R | |
| Arena |
IPL 2023 Sponsors – SRH
The following information pertains to the SRH’s Main Partners, Official Partners, Digital Partners, and Merchandise Partners and includes the following details:
| Partnership | Brand |
| Title Sponsor | Cars 24 |
| Principal Sponsor | BKT |
| Kent Mineral RO | |
| Reliance JIO | |
| TCL | |
| Dream11 | |
| ACKO Insurance | |
| Official Sponsors | Thums UP |
| Simplify Partner | NBI |
| Official Kit Partner | Wrong |
| Official Fan Merchandise Partner | Fan Code |
| Official Crunch Partner | Munch |
| Official Card Partner | Kotak |
| ORS Partner | Electrorush |
| Celebration Partner | McDowell’s |
| Official Radio Partner | RED FM |
| Official Stamina Partner | Tenali Double Horse Urad Dall |
| Official Digital Banking Partner | OPEN |
| Official Partner | Binomo |
| VR Gaming Partner | iB Cricket |
IPL 2023 Sponsors – CSK
The information regarding the CSK’s Main Partners, Official Partners, Digital Partners, and Merchandise Partners is provided in the following paragraphs:
| Partnership | Brand |
| Principal Partners | TVS Eurogrip |
| India Cements | |
| Gulf Oil | |
| British Empire | |
| SNJ 10000 | |
| Reliance JIO | |
| Nippon Paints | |
| Astral Pipes | |
| Official Partners | Aqilliz |
| Digital Partners | Aqilliz |
| Merchandise Partners | ICICI Bank |
| Fan Craze | |
| Fan Play |
IPL 2023 Sponsors – RCB
The information regarding the RCB’s Main Partners, Official Partners, Digital Partners, and Merchandise Partners is provided in the following paragraphs:
| Partnership | Brand |
| Title Sponsor | Muthoot Fincorp |
| Principal Partners | DP World |
| EXIDE | |
| Reliance JIO | |
| Associate Partners | PUMA |
| MPL | |
| Meesho | |
| BOAT | |
| Cholamandalam MS General Insurance | |
| Nippon Paints | |
| Official Partners | Kingfisher |
| Munch | |
| Buy Stars | |
| Kotak | |
| Sosyo | |
| OPEN | |
| BKT | |
| Jar | |
| Redcliffe Labs | |
| Restolex | |
| StockGr | |
| Hombale Films | |
| Digital Partner | KreditBee |
| Official Commercial Partner | DNA Network |
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Frequently Asked Questions (FAQ)
IPL 2023 is the 16th season of the Indian Premier League, a professional Twenty20 cricket league in India.
The IPL 2023 season is expected to start in April 2023, with the exact date yet to be announced.
The official sponsors of IPL 2023 include Dream11, Paytm, Tata Motors, Byju’s, and PhonePe.
Each team in the IPL has its own set of sponsors. For example, the Mumbai Indians have sponsors such as Samsung, Jio, and Marriott Bonvoy.
The amount paid by IPL sponsors varies depending on the type of sponsorship and the level of exposure offered. Some sponsors pay millions of dollars for their association with the league.
Sponsors of the IPL can benefit from increased brand exposure, access to a large audience of cricket fans, and the opportunity to associate their brand with a popular sporting event.
To become an IPL sponsor, you need to contact the Board of Control for Cricket in India (BCCI) and express your interest. However, becoming a sponsor is not easy and requires a significant investment.
The IPL has faced controversies related to sponsors in the past. For example, the IPL terminated its association with Chinese mobile phone maker Vivo in 2020 due to anti-China sentiment in India.
Sponsors play a crucial role in the IPL by providing financial support for the league and its teams. Without sponsors, the IPL would not be able to function at the level it does.
The IPL is one of the most lucrative sporting events in the world in terms of sponsorship. Its popularity and large audience make it an attractive platform for brands to associate themselves with.
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